Chevron
It's challenging to be an energy producer in today's environment. People struggle with gas prices and don't focus on company efforts to develop alternative and renewable energy sources and partner with local communities. Chevron's goal in launching their Human Energy campaign was to inform people of their investment and progress in these areas. Sequence was asked to create a corporate web presence for Chevron that would engage audiences around the world and convey important information in a human and approachable manner, consistent with the Chevron brand vision.