Chipotle
That's what Chipotle (pronounced chi-POAT-lay) had in mind when they decided to open their first store in 1993, challenging the notion that gourmet food should never be eaten with your hands. 800 stores later they're still challenging the status quo, serving up great tasting Mexican food made from the highest-quality ingredients. Slow food served fast—with an all new brand identity that says “we're hot stuff.”
"When I opened the first Chipotle back in 1993, I went to Mark to help me create an identity system to express my vision. Since then, Mark and his team at Sequence have become true strategic partners with Chipotle. We work together closely to evolve the brand and keep it aligned with our vision."
- Steve Ells
CEO of Chipotle