Gay.com
Gay.com, one of the first gay sites on the internet, knew it was time for a total brand overhaul. But the reality of changing a legacy brand with that much history meant it couldn't be done overnight or without upsetting the apple cart. So, the approach was twofold. First, fix what you can within the existing technological framework and infrastructure. And second, envision a whole new future for the digital media brand that has been making history since 1994.