NCLR
"No alcohol, no drugs, no lesbians." —Pennsylvania: Jennifer Harris v. Maureen Portland, Penn State University, and Timothy Curley. The National Center for Lesbian Rights has been in the courtroom fighting for justice for over three decades. A non-profit legal advocacy group, NCLR came to Sequence in the midst of what they called "an organizational mid-life crisis". Our job was to help them reinvent themselves. Their job was to win.
"NCLR has a wide range of constituencies. We're active in the courts where we need to present a polished and formal front, but our members display many different attitudes, from timid to audacious. Sequence developed an identity and brand system that’s flexible enough to meet all of these needs, and that showcases NCLR’s unique personality in every situation."
- Kate Kendell, Executive Director
NCLR